For years, Apple had been rumored to be working on a skinny bundle for its Apple TV set-top box until talks with various networks and content providers broke down. Now google is also launching a similar service. The Wall Street Journal reports that Google has reached a deal with CBS to include their programs in a new service called Unplugged, which will be launched by 2017. Google is also in talks with Fox, Disney and Viacom to include their channels in this volume of streaming services.
According to the reports Googles new stripped down bundle would cost only $30 to $40 per month. The package is aimed at attracting cord cutters who want to stop paying a monthly cable subscription but still have access to their favorite shows.
Since there are even lower cost alternatives like Sling TV which offers channels including ESPN for $ 20, PlayStation Vue takes a similar approach with packages starting at $ 40 per month. Googles Unplugged service would be facing a tough competition in the market.
Google may be looking to compete by lining from top networks. According to reports, its CBS partnership would bring all of that network's programs to the streaming service, including NFL games.
This is very important for google to do this to gain success in the new industry since live sports are a major reason why people are still willing to pay for cable TV.
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