Apple said Monday that it has sold 13 million iPhone 6S and 6S more shares from Friday to Sunday, the first three days of sale.
The count represents a record for Apple, which sold 10 million iPhones during the same period a year ago when the previous models hit the stores.
Sales of the weekend following the movement for Apple smartphones, which contribute about two thirds of Cupertino, California, company's turnover. Apple's success contrasts with the broader mobile industry, which has been beset by the growth slowdown and increased competition from cheaper handsets.
"Sales of the iPhone and iPhone 6S and 6S Plus were phenomenal, blowing past the first results of sales of previous weekend in Apple's history," said Apple CEO Tim Cook said in a statement.
Apple launches have typically seen huge prime numbers due to pent-up demand for the latest iPhone model, if sales of the weekend are not necessarily indicative of long-term success. But the iPhone 6 and 6 Plus the past year, which has a larger screen and a new design, stayed hot after a good start and went on to become the bestselling smartphones of the company.
iPhone 6S and 6S Plus, unveiled three weeks ago, to propose some design changes, although Apple has added a sharper camera and a pressure-sensitive screen that responds better to the touch. Also help launch was Apple's decision to provide the new iPhones in China at the same time, they also debuted. Last year, China was not part of the initial launch weekend because the phones are still regulatory approval.
The opening weekend of this year brought the new iPhone than a dozen countries and territories. Besides China, the sites included the US, UK, Australia, Japan, Singapore and France.
As usual, Apple fans showed up in stores worldwide in the beginning, with queues forming days in advance in Sydney and San Francisco, while most of the lines were shorter than in years past. There were a few wrinkles as well. New Yorkers have had to deal with crowds in both Apple stores and Francis, who was in town as part of his US tour.
The weekend numbers indicate that Apple sold more iPhones on a per country a year ago, according to analyst Maynard Um Wells Fargo. "This can validate comments from Tim Cook that China continues to see strength," he said.
On Monday, Apple said it will begin selling new phones, Oct. 9 in 40 additional markets, including Russia, Spain, Italy, Mexico and Taiwan.
Revenue from the launch weekend of this year will be recorded in two different fiscal quarters. Sales by Saturday will be included in the September quarter, the fourth fiscal year of Apple, and those completed on Sunday will be counted in the first quarter of fiscal 2016 Apple.
The count represents a record for Apple, which sold 10 million iPhones during the same period a year ago when the previous models hit the stores.
Sales of the weekend following the movement for Apple smartphones, which contribute about two thirds of Cupertino, California, company's turnover. Apple's success contrasts with the broader mobile industry, which has been beset by the growth slowdown and increased competition from cheaper handsets.
"Sales of the iPhone and iPhone 6S and 6S Plus were phenomenal, blowing past the first results of sales of previous weekend in Apple's history," said Apple CEO Tim Cook said in a statement.
Apple launches have typically seen huge prime numbers due to pent-up demand for the latest iPhone model, if sales of the weekend are not necessarily indicative of long-term success. But the iPhone 6 and 6 Plus the past year, which has a larger screen and a new design, stayed hot after a good start and went on to become the bestselling smartphones of the company.
iPhone 6S and 6S Plus, unveiled three weeks ago, to propose some design changes, although Apple has added a sharper camera and a pressure-sensitive screen that responds better to the touch. Also help launch was Apple's decision to provide the new iPhones in China at the same time, they also debuted. Last year, China was not part of the initial launch weekend because the phones are still regulatory approval.
The opening weekend of this year brought the new iPhone than a dozen countries and territories. Besides China, the sites included the US, UK, Australia, Japan, Singapore and France.
As usual, Apple fans showed up in stores worldwide in the beginning, with queues forming days in advance in Sydney and San Francisco, while most of the lines were shorter than in years past. There were a few wrinkles as well. New Yorkers have had to deal with crowds in both Apple stores and Francis, who was in town as part of his US tour.
The weekend numbers indicate that Apple sold more iPhones on a per country a year ago, according to analyst Maynard Um Wells Fargo. "This can validate comments from Tim Cook that China continues to see strength," he said.
On Monday, Apple said it will begin selling new phones, Oct. 9 in 40 additional markets, including Russia, Spain, Italy, Mexico and Taiwan.
Revenue from the launch weekend of this year will be recorded in two different fiscal quarters. Sales by Saturday will be included in the September quarter, the fourth fiscal year of Apple, and those completed on Sunday will be counted in the first quarter of fiscal 2016 Apple.
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