Ad Blocking Applications Climbed Top Of The Apple App Store

Ad Blocking applications have climbed to the top of the Apple App Store rankings debut followed by the release of iOS 9 on wednesday.


A $ 2.99 application called Peace, which promises to block "most ads and privacy-invasion trackers on web pages" is the top paid app in the App Store, according to mobile analytics firm App Annie . A $ 3.99 application called Purify Blocker is at No. 4 on pay-graphics applications. And a 99 cent app is called Blockr No. 17 in the charts.

Why the sudden interest of ad blockers? Apple new iOS 9 software that powers iPhones and iPads, adds a feature that allows the web browser Safari to tap into the content blocking from third party applications. You simply install such an application and set Safari to use it to block ads and similar content as you surf the web while.

These ads have long been a sore point for people surfing the Internet.

Blocking ads benefits users by accelerating performance of the Web and keep ads cluttering the screen. But advertisers naturally use ads to generate revenue, and many websites that are free rely on advertisements to bring in revenue. If ad blocking becomes too widespread, advertisers support, so many websites might have to pay users to access their content or to stop the other.

The argument against the user-side is that many Web ads are intrusive, annoying and infringe on privacy. Advertisements using video, animation and other techniques in-your-face to try to attract your attention. But the question of perhaps privacy is one of the strongest, with people becoming more concerned about the data collected by advertisers.

"Advertising on the Web and monitor the behavior is out of control," Marco Arment, the developer of Peace, said in a blog on Wednesday. "They're too scary, bloated, boring, and insecurity, and they worse at an alarming rate. "

Arment argues that people using ad blockers should not feel guilty that they can be hurt advertisers and websites that depend on advertising revenue.

"If publishers want to offer free content supported by advertising, the burden is on them to choose the content and methods that their readers will tolerate and respond to the announcement," said Arment.

By adding the ability to integrate ad blocking, California-based Apple Cupertino, clearly takes the user side.


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